Working 9 to 5 VA Ltd
Cassie Jenkins
Freelance Executive Assistant & Business Support
Effective leadership requires focus. Yet for many business owners, executives, and entrepreneurs, the demands of daily operations and administration can quickly become overwhelming and a distraction from building the business.A highly accomplished, reputable and trusted partner. I provide professional remote executive and business support, as-well-as event management to SMEs, entrepreneurs, corporates, consultants and start-ups delivering reliable, efficient management of all operational functions and overseeing outcomes (rather than be singularly task focused). I utilise and incorporate AI to help achieve business goals and initiatives to be as time efficient as possible.I ensure the smooth running of day-to-day activities while also championing a positive employee experience. My approach not only helps you achieve efficiency and growth but also supports the people at the heart of your business.Whether you require ongoing assistance or flexible support during periods of increased demand, I offer a seamless extension to you and your team.
Why Work With Me
With a wealth of experience across diverse industries, my greatest strength lies in people skills. I love helping others reach their goals by being the trusted go-to person, working intuitively to solve problems, and deliver solutions now utilising AI for optimal results.My focus is always on achieving the best possible results and creating a seamless experience for everyone involved.While Executive Assistant work is my core expertise, I also bring extensive event management experience. I’ve organised large internal corporate events as well as high-profile public events in the music industry, collaborating with artists such as Kasabian, Black Rebel Motorcycle Club, Beverley Knight, The Who, Prince and working with major venues and festivals across the UK such as the O2 Area, Hyde Park Calling and BST.My passion for bringing people together shines through in planning quarterly offsites, business trips, and geo-expansion visits. These experiences aren’t just logistics, they’re opportunities to build connections and create lasting memories.
Cost-Effective - No employee overheads, just focused support when you need it.
Flexible Across Time Zones - Remote work means no commute and no wasted time.
Highly Experienced - Decades of expertise across multiple industries, constantly learning and adapting.
Tailored Pricing - Choose what works for you: hourly rates or retainer packages.
Boosted Productivity - Offload time consuming, repetitive tasks and free up your schedule.
The Value I Bring
I keep things moving. I anticipate challenges, flag risks early, and help you prioritise what truly matters. With a sharp eye for detail and a commitment to flawless execution, nothing slips through the cracks. In short: I work efficiently, autonomously, and make sure everything gets done without the stress.
EA / PA & Business Support
With over 20 years as a PA and Executive Assistant, I’ve mastered the art of making things happen. My career spans the music industry, PR, events, artist management, e-commerce, advertising, and 13 years in tech at Apple - so trust me, I’ve seen it all. From private jets and luxury property management to navigating compliance and complex cross-functional projects such as geo-expansion trips for global teams, I thrive on challenges big and small.What I bring to the table? The ability to keep things moving smoothly, anticipate what’s around the corner, and flag risks before they become problems. I’m detail obsessed, proactive, and relentless about getting things done, without dropping a single ball. Basically, I make your life easier so you can focus on what matters most.
C-suite & SLT diary management (Google, Outlook, Apple, Calendly).
Organising complex multiple location business trips (from identifying trip objectives, agenda setting and full logistical operations).
Private PA tasks (household management).
Key stakeholder & client liaison (being the point of contact for business initiatives to save you time)
Leadership meeting management (agenda, action points and follow-ups).
Business planning management (town halls, QBRs, brown bags, board meetings).
Ordering equipment (new employees, upgrades and refreshes).
On-boarding / off-boarding management (employees, freelancers and contractors).
Geo expansion / immersion trips (understanding business objectives and cultural nuances, building the agenda and full logistical trip management).
Travel budgets and forecasting (quarterly).
Streamlining cross-channel communications (setting up slack / teams channels / creating communication tool emails).
People & Culture
Throughout my career, from the fast paced world of music to global corporate environments, I’ve discovered that what truly inspires me is connecting people and creating spaces where they can thrive. At Apple, I championed initiatives in growth and development, inclusion and diversity, and employee engagement, because I believe culture is the heartbeat of any organisation.I love bringing people together, fostering collaboration, and supporting individuals on their journey to reach their full potential.Today, I bring that same energy and commitment to my work, helping businesses build strong, positive cultures that empower their teams and drive success.
Managing growth & development programmes (working within a framework for employee growth).
Inclusion & diversity programmes (implement strategies and events that promote belonging).
Volunteering programmes (organise and track events).
ISO compliance maintenance & tracking (to gain a competitive advantage by improving efficiency, ensuring quality, and building trust with customers and stakeholders).
Hiring process support (applicant tracking systems, liaising with recruitment agencies, facilitate interviews).
On-boarding / off-boarding (prepare documents, coordinate and facilitate onboarding sessions).
Seasonal socials & team building (plan and organise events for employee engagement).
Event Management
Over the years, I’ve learned that great events don’t just happen, they’re the result of careful planning, clear communication, and attention to detail. My experience spans everything from sold out artist concerts and gigs to global corporate programs, giving me a deep understanding of what it takes to create meaningful experiences.I focus on making the process smooth and stress free, handling logistics, timelines, and coordination so you can concentrate on the bigger picture.Whether it’s a virtual meeting, a team workshop, or a large scale in-person event, my goal is to ensure everything runs seamlessly and reflects your vision.
End-to end planning (from concept to execution).
Helping to source speakers and talent (talent outreach via social media and agencies).
Scheduling & coordination (manage timelines vendor communication and attendee logistics).
Budget management (track expenses).
Venue & vendor liaison (research and negotiate).
Guest management (RSVPs, invites and attendee support).
Basic marketing & promotion (create event campaigns, social media and email outreach).
Onsite management (happy to travel).
Post event follow-up (collect feedback, share reports and surveys).
About
I’m Cassie Jenkins, a Virtual Executive & Business Support Assistant with over 20 years of experience (with a few exciting career pivots along the way). I began my journey at EMI Music as a Junior PA in the worldwide office of the CEO & Chairman. Working at an intense pace taught me how to handle challenging personalities with diplomacy and discretion. It was tough, but it was also exhilarating to be part of that world.From there, I moved into artist and event management, where I discovered my passion for planning, organising, and project management. Helping creative, driven people bring their vision to life became my favourite part of the job.Fast forward a decade, and I joined Apple - a major shift into corporate life that offered stability and incredible opportunities to grow. I supported senior leaders and large teams across EMEIA, applying my event and project management skills on a global scale. Later, I moved to Apple Store Online, supporting two C-suite directors and managing administrative, business planning support and employee engagement across EMEIA regions. Over 13 years, I embraced Apple’s values, took on ambassador roles, supported and led initiatives in growth & development, volunteering, and inclusion & diversity. I loved bringing people together and program managing events that made an impact.Today, I bring all that experience to my freelance work, partnering with founders, small to medium businesses, and individuals to oversee administrative and operational functions with precision and care. My goal? To make your life easier, keep things running smoothly, and help you focus on building your business.
Let's chat, I'd love to hear from you!
Flexible pricing on hourly and retainer models.Please get in touch to discuss:
[email protected]
(m) +44 (0)7753 302430
ICO registered
Professional indemnity insurance
Working 9 to 5 VA Ltd
Company Reg No.16452501